Ad Blockers Are No Longer the Problem They Used to Be
Today, according to recent stats, 31.5% of internet users globally use ad blockers at least occasionally. While most traffic now comes from mobile devices, desktop still dominates ad blocking. This, of course, comes with considerable cost implications. Just this year, the popular use of ad blockers is estimated to cost publishers $54 billion in lost advertising revenue. But the situation isn’t as bad as it once was. Ad blocking is no longer a massive problem for publishers.
Asaf Shamly CEO & Co-Founder
Case studies
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Ad Blockers Are No Longer the Problem They Used to Be
Today, according to recent stats, 31.5% of internet users globally use ad blockers at least occasionally. While most traffic now comes from mobile devices, desktop still dominates ad blocking. This, of course, comes with considerable cost implications. Just this year, the popular use of ad blockers is estimated to cost publishers $54 billion in lost advertising revenue. But the situation isn’t as bad as it once was. Ad blocking is no longer a massive problem for publishers.
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Attention is Officially Becoming The New Tradable Currency
The days of vague attention metrics are officially over. The Media Rating Council (MRC) and The Interactive Advertising Bureau (IAB) are finally teaming up to standardize attention measurement, marking a significant milestone in the publishing industry. At this stage accreditation guidelines are expected to roll out in early 2025, this is huge news for publishers, and it’s happening just in time.
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Condé Nast’s Deal with OpenAI: Is History Just Repeating Itself?
In a move that signals a potential shift in the media landscape, Condé Nast licensed content to OpenAI to fuel ChatGPT and SearchGPT. This would be content from leading brands under Condé Nast, such as GQ, The New Yorker, Vanity Fair, and Vogue.
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Court Rules: Google Has an Illegal Grip on the Search Market
Google Has an Illegal Grip on the Search Market As if the judge’s siding with the Department of Justice (DOJ) isn’t bad enough for Google, some of the evidence against the trust came from where nobody expected, its own witnesses in the trial.
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Will AI Kill Your Traffic? Probably.
OpenAI just dropped something big - meet SearchGPT, the all-new search prototype based on artificial intelligence. While still in the testing phase, SearchGPT might be the new Google, but with a twist. SearchGPT wants to redefine the search experience and deliver AI-powered results to search queries that are free of ads and more user-friendly.
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Google’s Cookie U-Turn Won’t Save You: Keep Prepping
So, after bracing for impact and preparing to say goodbye to third party cookies, Google changed its position. Instead of removing third party cookies altogether, an opt-in dialog will be rolling out for users. What does this mean for publishers?
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Demystifying ad density: the untapped revenue opportunities that are overlooked
While there is no one-size-fits-all approach to ad density, striking the right balance is essential for maximizing revenue while ensuring a positive user experience.
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Navigating the 2024 U.S. Publishing Landscape
The U.S. publishing industry in 2024 presents a dynamic and challenging environment characterized by technological innovation and regulatory complexity.
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Do NOT make me choose between a great UX and boosting my revenue!!
The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.
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Your Brand New Viewability Dashboard!
Understand your inventory breakdown with the new Viewability Dashboard.
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Maximize Your UX & Revenue Data With Personalized Reports
Ready to uncover insights and step up your ad layout strategy?
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Tailor your users’ ad experience with CONDITIONAL LAYOUTS
Customize your website’s ad layouts, based on ANY conditional scenario, by using real time page parameters and user data.
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